your actions can
change the world
just a little
and we can help you do exactly that
what you need to rethink
THE WAY YOU EAT
Beyond the regular white rice and wheat that we’re taught to be “India’s staple food”, our subcontinent is home to a super diverse array of grains, pulses and vegetables. We have very local, diverse food cultures that needs to be revived, in order to build a healthier and more resilient food system.
Visit our Buffalo Back Consumer Federation (BBCF) stores for wholesome staples.
Growing your own food makes you appreciate more, the labor and care that goes into putting food on our plate, reconnecting us with the land, the farmers and the seasons.
You can grow your own food with Kai Thota, where you aren’t just eating better—you’re also supporting women farmers, building soil health, and deepening your own sense of well-being.
THE WAY YOU BUY
Every purchase we make is a vote for the kind of world we want. Buying fewer, better things—made with care—we reduce resource use, preserve traditional knowledge, and support livelihoods in rural and artisanal communities.
Explore essentials at BBCF stores.
When you buy direct, the money goes where it should—into the hands of the maker.
Visit a Dakshina Pete, where you can buy organic produce and artisanal craft directly from the producers. It’s not just a market—it’s a weekly reminder that ethical, joyful exchange is possible.
THE WAY YOU HAVE FUN
Joy is an essential part of the human experience, and it can be more than just mindless consumption. City life can easily overwhelm us, and spending time with land, people, and food has a way of resetting us. We bring people together to dive into the richness of real food, craft, and culture in a celebration of local resilience, beauty, and togetherness.
Cooking is one of the most radical acts of self-care and sustainability. Ootada Aata brings back the fun in home food, revives forgotten recipes, and makes conscious eating a shared, joyful game.